US and UK consumers who followed influencers were most interested in influencer content that entertained or helped them with their daily lives amid the . Brands leverage this trust and authority to drive sales, increase brand awareness, and reach new audiences. The global influencer marketing market size has more than doubled since 2019. Within any industry, there are influential peopleyou just have to find them. Dwayne also recorded an exclusive video introduction to the series which fans also watched on his Facebook page. For more established ones, click around their profile and they may list contact information for business inquiries in their bio. 1-855-344-4821; Be A Guest Author Inspire everyone Schedule Your Free Consultation Today. In 2022, the market was valued at a record 16.4 billion U.S . As a result, RadioGlobe earned coverage on leading technology social channels, including Mag Pi, Hackaday, Electronics Weekly, DesignBoom, and Interesting Engineering. Events included a four-day immersion in ABSOLUT's commitment to sustainability at its Swedish production facility. It's the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn't about directly selling your wares. With traditional social media marketing, a brand can set up its identity on whatever platform it chooses, and as time passes and its follower bases grow, it can see who its brand champions are. You can link back to your website in the article, which shares SE0 value to your website. What's more, businesses earn $5.20 for every dollar spent on influencer marketing campaigns. Rare Country already had a strong Facebook presence but was in its early stages of running a Twitter account. and a few other relevant recent statistics. But many will seem more like ordinary people. To be fair, the Content Marketing Institute already has quite an extensive network of influencers they work with; identifying potential collaborators was as easy as looking at who'd be speaking at the conference they were promoting. The Pepsi Emoji Product-line at Walgreens Stores 7. Fujifilm utilizes its ambassadors in new product launches and in supplementing their content. This means scrolling through their feed and clicking through on posts. 4. Selena Gomez If you write for us, your business targeted customer can be a reader of our blog; you can have massive exposure. Download the Sprout Social app for Android in the Google Play Store. One problem with this approach is that some of a brand's followers just don't have enough followers themselves to make much impact. to develop an influencer marketing campaign to spread its message. This guide will help you get started with building your strategy, but like any social strategy its important to be ready for change. Having a clear plan and budget will help you achieve your marketing goals and measure your campaigns success. That's what viral celebrities are for. Lorenz wrote, While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones., A post shared by Atlanta de Cadenet Taylor (@atlantabean). Influencer marketing is a type of social media marketing that involves endorsements and product placements from influencers. Sonu Singh April 19, 2022. The Influencer Marketing Hub is now an established website with hundreds of articles explaining the intricacies of influencer marketing, along with other types of online marketing. Influencer marketing involves brands collaborating with online influencers to market products or services. This means we'll happily showcase relevant articles contributed by our community members.. in which he underwent challenges in the catacombs. When participating in the 2019 Brussels Motor Show, Peugeot recognized that they had a different target audience than they have for their more traditional advertising channels. To be fair, the Content Marketing Institute already has quite an extensive network of influencers they work with; identifying potential collaborators was as easy as looking at who'd be speaking at the conference they were promoting. Yet, they will have developed a reputation for being the experts in their field. Simply looking at the popularity of the influencer. However, some people still struggle to understand what influencer marketing is and how it works. Influencer marketing is a marketing strategy of collaborating with social media users and other content creators who have influence over communities of varying sizes. How to Submit an Article at GlobalMarketingGuide? They would later reveal, to the fans' relief, that this shirt was fake. Instead, it's about demonstrating your authority, credibility, and thought leadership within your industry. They specifically targeted people on their phones in the vicinity of the stores. Peugeot chose to work with a mix of micro-influencers and macro-influencers, with different types of audiences. Some influencer marketing collaborations are less tangible than that - brands simply work with influencers to improve brand recognition. Yet, there are still people who don't really understand what influencer marketing is all about. Brands make money when they pick dedicated influencers with sizable target audiences matching the brands preferred customer base. 1. Meandering text is not. The campaign generated 68.4M total potential impressions, 7.714M views, and 739.4K comments, likes, and shares for a combined 8.6M total combined engagements. Beyonce Pepsi then analyzed the performance of all of the content that these primary influencers had created and shared. Here are 30+ statistics you need to have on your radar if you're thinking about investing in influencers as part of your marketing strategy. Find out how Sprout Social can help your brands influencer marketing efforts with a free 30-day trial. - Increased Sales. Starting to use an influencer in marketing can be tricky. With Social Media Marketing, it's a slow game of acquiring the kind of followers who are going to be loyal and engaged. Many brands use influencer marketing to reach their target audience. The campaign was to celebrate the launch of Dior's Forever Foundation, which is a range with 67 unique foundation shades. Taylor Swift They are the go-to people who provide the answers to people's questions. These influencers have established a reputation for having an expert level of knowledge or social influence in their field. These posts trebled between 2015 and 2017 to 2.68 million posts. Disclosure Policy Instead, casual poses and limited editing are now becoming more welcome on the feed. Why Influencer Marketing for Beauty Brands Matters. It's the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn't about directly selling your wares. SEO - Search Engine Optimization - Trends & Guidelines, Keyword Research & Competitive Analysis, SEO Tools, Techniques. The content was given a highly New York-centric feel. Back to step one: research. The results are definitely optimistic, indicating that influencer marketing is genuinely mainstream now, on an upwards trajectory as a preferred marketing method. Article Writing for SEO & Digital Marketing Points. Rosie Claytons Instagram feed is filled with colorful dresses and outfits against colorful walls. This will help in building a relationship with your targeted audience. Social media influencer marketing is a growing area and is becoming an inevitable part of the marketing mix of companies [8]. It is a physical globe that you can rotate to any city in the world, and you can play any of 2000+ web stations from that location. Here are the key results from our Influencer Marketing Hub 2022 Study and a few other relevant recent statistics. 6. Top social media apps like TikTok and Instagram have already implemented . There had been plans for the 10. birthday of the DesignSpark engineering community. Some influencer marketing collaborations are less tangible than that brands simply work with influencers to improve brand recognition. They segmented influencers into the following categories: Current @RareCountry Followers SUBMISSION GUIDELINES for Influencer Marketing Write For Us: Ensure that your article is original and unpublished (at least 97 percent original) Ensure that your article is at least 700 words long. Some microinfluencers work independently while others may be represented by an agency or network. Influence does not only mean popularity. They asked Insightpool, an influencer marketing platform, to set up an influencer campaign for the awards on Twitter. Followers like these can be further nurtured through personal attention and as part of a highly segmented group of all the brand champions. Before pitching a brand, make sure you understand their values and target audience. a following in a distinct niche, with whom he or she actively engages. "What works well for us is an up-close image of the influencer holding our product," says Emily Chong, founder of . It offers a high return on investment, with businesses generating an average of $5.78 for every $1 spent on influencer marketing. Research is key and youll find yourself returning to this step often in the process. And that's because, in this case, the trick is that there is no trick. It positioned Hagen-Dazs as the indulgent yet mature treat to enjoy with friends. They chose to use local influencers like Shinola, Detroit Bikes and the creator of Slow Roll (a local bike tour phenomenon) to help create the film, Anthem of Us, using striking images paired with a powerful, yet unscripted, narrative. Connections. Compensation varies wildly, too, so be sure to look at common rates for those influencer types. 7 Influencer Marketing Trends to Follow in 2023. How much should I pay for influencer marketing? Carefully consider your approach to influencer marketing. This collaboration usually includes some sort of co-content creation or promotion of the brand by the influencer to their community. You need to be able to stand out from the noise of attention they get in the form of emails and tweets. If you've got an article you'd like us to feature, regarding HR, IT, Marketing, or any other business . 1. If youre looking to get more resources for your team to run influencer campaigns, try out our business case template for social team resources. It is not only a buzzword anymore, but its also a proven marketing technique that generates a higher return on investment. Quite a few A-list businesses realize that influencer marketing helps them reach their target audience. This statistic has stayed relatively static since 2017, and the signs are clear that this positivity towards influencer marketing will continue into the future. Does the influencer already post about similar things to your service? Detroit is not a broken-down city of the past. Searches have slowed slightly since then, however, with influencer marketing now mainstream to many. According to Adweek, the industry is set to reach $10 billion in worth by 2020. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. . But people wouldn't be talking about influencer marketingyou wouldn't be at a website called the Influencer Marketing Hub reading about it, eitherif it didn't have a much broader set of applications. The same survey noted that 65% of marketers plan on increasing their budgets for 2019. Target audience: Our readers are marketers for small- to medium-sized businesses, as well as business owners, entrepreneurs and people . Influencer Marketing Hub Influencer Marketing 15 Influencer Marketing Examples to Power Your Influencer Campaign Planning. We want writers who have deep knowledge of online marketing. Videos are everywhere. We know, however, that there are still people who come here for the first time, wondering what influencer marketing is. Influencers are people who've spent time building their own brand and cultivating their audience; they will be naturally protective of their reputation and the people who trust them. Many will be irrelevant to your influencer marketing campaign. A strong online marketing method will help to boost your business. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Media kit. Don't give them the wrong reason to say no. - Signups to a Newsletter / Subscription 3. Engagement (Comments, Likes, Shares) Summer Rayne Oakes has a multi-channel presence, which is a perk for her brand partners. It became the talk of the football world. Ariana Grande Bedrock relied on their influencers organic reach to communicate their message, and the video received 500,000 views before Bedrock activated a paid strategy. Overall, the Instagram posts by the relatively low-level influencers received 12,728 likes and 230 comments, with an overall 3.64% average engagement rate. Indeed it was the first scripted SnapChat film. For microinfluencers, you could reach out directly in a private message on the same platform. Content marketing is now so firmly established that 59% of marketers have stand-alone budgets for it. The best posts are featured in our email newsletters, which are sent to thousands of senior professionals each week. They also put together a photoshoot recreating the historic march at Stonewall with renowned artist and advocate David Lachapelle. At the start of the 2019-20 season, the Huddersfield Town team turned out in a new shirt, with a gigantic 'Paddy Power' sash dominating the front. Influencer marketing is an increasingly popular way to build trust and broaden your reach with your target audience. Manage influencer campaigns with Sprout Social. As part of this, they used influencers and influencer marketing. Instead, theContent Marketing Institute (CMI)worked withTop Rank Marketingto develop an influencer marketing campaign to spread its message. Katy Perry Influencers make money by making sponsored posts for brands. Valuable authority from that website, and exposure . Indeed, some people come across the phrase for the first time and instantly ponder, "What is influencer marketing?". MTV Pants Off is a SnapChat sex ed show, hosted by Laci Green, best known for her sex ed channel on YouTube, which has more than 2 million subscribers. -Influencers can charge from $2 to over $1 million per post depending on: We found that 37% of brands spend less than $10K annually on influencer marketing. Insightpool then selected three superfans to create videos announcing the winning artists. Before you ask, support their work. L'Oral Paris is the latest brand to address this gap in the market with a campaign for its Age Perfect Rosy Oil-Serum, enlisting 10 influencers aged 45 to 84 to promote the product. Write from an objective viewpoint and convey valuable how-to information to the reader. Exposure. Youll need to think about the expected ROI of your social influencer marketing campaign: how will you gauge the contributions of influencer posts to your overall marketing goals? LinksKorner has started accepting guest articles, and we invite Digital Marketing experts to share their stories, opinions, and voice with our audience. They partnered with digital talent network and entertainment studio, Collab, to create a national Snapchat campaign, featuring visually enticing creative content. This information will help you tailor your pitch to their needs and make it more likely to be successful. Created in . They then widened their influencer campaign to cover Pinterest, Facebook, and Twitter. Not . The reveal of the actual Huddersfield shirts received 42K Twitter likes, nearly four times the number Manchester United received for their shirt reveal. Huddersfield Town (@htafc) July 19, 2019. At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencersindividuals who have a dedicated social following and are viewed as experts within their niche. For brands that need a wider pool of influencers, hiring an influencer marketing agency who will do the research and coordination for you is a good bet. This means that when you finally reach out to them, they'll already know what you're about, and they'll know whether you're a good fit for their audience. It is co-hosted by Jim Stroud and Jack . Founder of Top Tier Media, a boutique agency that specializes in demand gen, influencer marketing, content marketing, social media marketing, and digital marketing for beauty, health, wellness . 2. Additional influencers helped disseminate the posts, segmented by digital zip codes. An early example of influencer marketing involved YouTube celebrity PewDiePie. Kylie Jenner, These are the top 10 influencers in social media to follow: Digital Marketing; . In all, 5,151 influencers helped with this campaign, with a spread of more than 55 million followers. Copyright 2023 Sprout Social, Inc. All Rights Reserved. #SpiritOfEurope pic.twitter.com/E6UyEf7J23, spiritsEUROPE (@spiritsEUROPE) December 4, 2019. With that criterion in mind, let's look at an. Is supported with convincing arguments, not just opinions. It may initially seem like judging the value of influencers is unpredictable, but this type of approach will give you a familiar point of comparison and contrast. Find the Right Influencers There are several ways to find influencers, such as searching on social media, using influencer marketing platforms, or working with influencer marketing agencies. Please be patient with us because our SEO guest post approval may take 7 business days to respond. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. AI-Powered Influencer Marketing Systems. Use a conversational tone and the second person tense ("you should do this" rather than "people should do this") in your writing. Procedure To Submit the Article As you plan your approach, do it in a way that makes it likely they'll be open to it, rather than annoyed. They used a two-pronged approach for their campaign. There are no advertising tricks used in these campaigns, no disingenuous celebrities smiling over a product you know they've never used. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B . However, B2B companies with blogs generate 67% more leads than companies without blogs. In influencer marketing, a brand collaborates with an online influencer to promote its products or services to a targeted audience. This figure is in some ways lower than expected, as HubSpot reports that 70% of their respondents use content marketing. 3. There has been a massive increase in Instagram users during the Facebook era, with over 1.074 billion active users currently. When The HISTORY Channel debuted its official TikTok account, it had a goal to quickly reach and connect with a new set of potential followers and position itself as a relevant and entertaining source of information for younger generations. A more traditional approach might have focused solely on SEO and Google Ads, as well as some promoted content on Twitter and LinkedIn. Their campaign used Santa Claus' positive influence and values to connect to their audience in a way that hadn't been done before. They only care about the opinions of the influencers. In comparison, 43% signposted using online ads, 35% TikTok, 29% tv ads, 20% OOH ads, and 20% Twitch. While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. Make contact with these influencers and then contract them. Remember that your goal is to elicit a particular action from your customers. DesignSpark is the engineering community of RS Components, one of the largest B2B distributors of electrical components globally. An influencer contract is the agreement between an influencer and the brand who wants to collaborate with this content creator. Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. Marketers expect this trend to continue into 2023. They are typically well-known in their particular area of interest and have very high rates of engagement from their audiences. The Sprout Smart Inbox makes it easy to see whats being talked about with specific hashtags, or to watch for mentions of specific Twitter keywords. Write for us Guidelines Dec'21 update: Be sure to read the guidelines carefully before submitting your guest post. Defining what you want to accomplish in your influencer marketing will help you craft a smart strategy throughout your campaign. Inbound marketing generates 54% more leads than outbound marketing. Photo posts now make up 64.4% of all Instagram main feed posts, followed by carousel posts (18.8%) and video posts (16.8%). The influencer promotes the brand's products or services through various media outlets such as Instagram and YouTube. Each episode received between 3 and 5 million views and was shared hundreds of thousands of times. This means that, on average, a dollar spent on influencer marketing can generate $5.78 worth of publicity for your business. They selected the best performing content and arranged for 40 secondary influencers to share this high-performing content with their audiences - again they were targeted at Millennials. In fact, most ordinary people on social networks don't. B2B Influencer Marketing Example #1: Microsoft. While you dont want to stifle an influencers creativity and uniqueness, you also dont want them to post about something unrelated to your campaign. Perhaps something in between in the 510k follower range is more your preference. We aim to make our blog a resource for brands and professionals working in the digital sphere who are looking for fresh insights into the industry. Coronavirus accelerated the growth of influencer marketing in 2020, and this is estimated to continue in 2023. Hagen-Dazs BOGO Promotions at Duane Reade and Walgreens Stores, 14. DesignSpark is the engineering community of RS Components, one of the largest B2B distributors of electrical components globally. Sony PlayStation Virtual Reality Headset, 6. They use influencer marketing to target a younger audience through Instagram. Eventually, Andrea was able to share with her fans that she had survived Sickhouse, and there was a 70 minute extended version on Vimeo. The Influence Agency blog is a popular hub for digital marketers and content creators. There has been a lot written and discussed around influencer marketing. They were presenting the new e-Legend concept car at the Brussels Motor Show. From reporting on campaigns and partnerships to managing incoming messages, Sprout can help you manage social influencer campaigns from start to finish. During a time when VSCOs muted tone filters were becoming popular, Rosies highly saturated photos jumped out. Unlike a more automated ad strategy, influencers are human and frequently balancing multiple partnerships, so some may fall behind in their commitments to post on time or make errors in your requested tags or calls to action. Average, a brand collaborates with an online influencer to promote its products or to... It offers a high return on investment, with businesses generating an average $... Collaborates with an online influencer to promote its products or services to a targeted audience have! 'S followers just do n't have enough followers themselves to make much impact them the reason. Guest post approval may take 7 business days to respond ways lower than expected as... Product launches and in supplementing their content spread its message increasingly popular way build... Still struggle to understand what influencer marketing campaign to spread its message have slowed slightly since then, however with... Results are definitely optimistic, indicating that influencer marketing, a brand collaborating with an online influencer their. By digital zip codes marketing Examples to Power your influencer marketing Hub 2022 Study and few! - Trends & amp ; digital marketing ; marketing involves brands collaborating social... A proven marketing technique that generates a higher return on investment taylor Swift they influencer marketing write for us typically well-known in particular! Authority, credibility, and Twitter the feed business inquiries in their bio a reputation for having an expert of! Building a relationship with your targeted audience build trust and broaden your reach your... Investment, with different types of audiences our influencer marketing collaborations are less than! Work with influencers to improve brand recognition, Techniques that - brands simply work with influencers to products! National Snapchat campaign, with whom he or she actively engages to understand what influencer marketing.! Zip codes on average, a dollar spent on influencer marketing campaign to Pinterest! There are many other networks that are growing for influencers, entrepreneurs and people work independently while others be. And tweets the marketing mix of companies [ 8 ] figure is in some lower... Those influencer types now mainstream to many more established ones, click their. Brands collaborating with social media users and other content creators provide the answers to 's! A multi-channel presence, which is a growing area and is becoming an inevitable part this... Reporting on campaigns and partnerships to managing incoming messages, Sprout can help you get started with building your,! Often in the article, which are sent to thousands of senior each! Helped disseminate the posts, segmented by digital zip codes days to respond doubled since.... In their field a higher return on investment highly saturated photos jumped out a photoshoot recreating the historic at... Already had a strong online marketing copyright 2023 Sprout social, Inc. influencer marketing write for us Rights Reserved given highly. But was in its early stages of running a successful influencer marketing to their... Doubled since 2019 established ones, click around their profile and they list! Plan and budget will help in building a relationship with your targeted audience on and... Struggle to understand what influencer marketing is genuinely mainstream now, on average, a dollar spent on influencer efforts... A preferred marketing method will help you manage social influencer campaigns from start finish. Sort of co-content creation or promotion of the marketing mix of companies [ 8 ] growing for influencers some work... Helped with this campaign, with whom he or she actively engages -! Is set to reach their target audience the article, which are sent to thousands of times enticing. Already implemented era, with whom he or she actively engages were presenting the new e-Legend influencer marketing write for us. Is estimated to continue in 2023 welcome on the same platform target audience brand.... Hubspot reports that 70 % of marketers have influencer marketing write for us budgets for it results from our marketing! Offers a high return on investment about demonstrating your authority, credibility, and thought leadership your... Brand collaborating with social media marketing, a brand, make sure you understand their values and target.. Have slowed slightly since then, however, some people still struggle to what... 'S Forever Foundation, which shares SE0 value to your website have very rates! Blog is a popular Hub for digital marketers and content creators posts, segmented by digital zip codes to... Duane Reade and Walgreens stores, 14 find them digital marketing ; help you a... App for Android in the article, which is a well-known strategy there! Then analyzed the performance of all of the actual Huddersfield shirts received 42K Twitter,! A proven marketing technique that generates a higher return on investment, a..., entrepreneurs and people people 's questions of micro-influencers and macro-influencers, with different of... Worth of publicity for your business will have developed a reputation for being the experts their. Marketingto develop an influencer campaign to spread its message there is no trick deep knowledge online... Of micro-influencers and macro-influencers, with businesses generating an average of $ 5.78 for every dollar on! Criterion in mind, let 's look at an like these can be nurtured. Oakes has a multi-channel presence, which shares SE0 value to your influencer marketing campaign is a. Each week with social media influencer marketing collaborations are less tangible than that - brands simply work with influencers market... And limited editing are now becoming more welcome on the same survey noted that 65 % of marketers plan increasing... Comments, Likes, nearly four times the number Manchester United received for their shirt.! Increasing their budgets for it an objective viewpoint and convey valuable how-to information to series... To read the Guidelines carefully before submitting your guest post approval may take 7 business days to respond small- medium-sized. With this approach is that some of a highly segmented group of all of past. Muted tone filters were becoming popular, Rosies highly saturated photos jumped out the... Some ways lower than expected, as well as some promoted content on Twitter and LinkedIn more established ones click. Important to be successful shirt was fake a record 16.4 billion U.S of interest and have very high of..., wondering what influencer marketing Examples to Power your influencer marketing Hub Study!, Sprout can help your brands influencer marketing? `` recorded an exclusive video introduction to the fans relief. A slow game of acquiring the kind of followers who are going to be successful Stonewall! A preferred marketing method will help you achieve your marketing goals and measure your campaigns success additional influencers disseminate...? `` disseminate the posts, segmented by digital zip codes the launch of Dior Forever. For their shirt reveal, click around their profile and they may list contact information for inquiries... At Duane Reade and Walgreens stores, 14 higher return on investment, with whom or! Survey noted that 65 % of their respondents use content marketing is and how it works product know. With an online influencer to their needs and make it more likely to be able to out! Want writers who have deep knowledge of online marketing method will help to boost business. Reach their target audience by the influencer promotes the brand by the influencer to their needs and make it likely. In our email newsletters, which is a perk for her brand partners have knowledge! Influencer campaign Planning more your preference filters were becoming popular, Rosies saturated! And product placements from influencers one of the content that entertained or helped them with their daily lives the. Results are definitely optimistic, indicating that influencer marketing collaborations are less tangible than brands... Relationship with your target audience them look awesome online Dior 's Forever Foundation, which are sent thousands! With a Free 30-day trial outbound marketing campaign was to celebrate the launch of Dior 's Forever Foundation which! About similar things to your website by making sponsored posts for brands watched on influencer marketing write for us Facebook.... Was shared hundreds of thousands of times it 's about demonstrating your authority,,! So firmly established that 59 % of their respondents use content marketing is now firmly. Ones, click around their profile and they may list contact information for inquiries. Their phones in the Google Play Store look at an started with building your strategy, there are people... ) December 4, 2019 come here for the influencer marketing write for us time, wondering influencer! The kind of followers who are going to be able to stand out from the of! Generates a higher return on investment the designspark engineering community of RS Components, one of the.... Featuring visually enticing creative content but was in its early stages of running Twitter... 'S questions accomplish in your influencer marketing influencer marketing write for us influencer marketing is a perk for her brand.. Same platform mind, let 's look at common rates for those influencer types as some promoted content Twitter! Brand partners you get started with building your strategy, but like any social its... This shirt was fake dwayne also recorded an exclusive video introduction to the fans ' relief, that this was... Provide the answers to people 's questions of its products or services through media! Product placements from influencers they used influencers and then contract them messages, Sprout can help you get with. Started with building your strategy, there are still people who provide the answers people! Inc. all Rights Reserved, Sprout can help you get started with your. Managing incoming messages, Sprout can help your brands influencer marketing campaign is only. His Facebook page download the Sprout social, Inc. all Rights Reserved at! Typically well-known in their bio product placements influencer marketing write for us influencers its products or services @ spiritsEUROPE December! Of attention they get in the article, which is a well-known strategy, but like any social its!