Even Paul Mescal Is Intimidated by Zendaya. And the more followers that an influencer has, the more they are able to earn in partnership deals and ads. But she felt that the same comfort zone made her insecure to take larger strides in her life. I owe a big part of my career success to being a fearless networker. According to People, Bernstein cited her own "fine jewelry" as the inspiration for the Lulu DK x WeWoreWhat line. That one crazy commenter somehow got all their comments to change to different names suddenly and they are now claiming they heard on the street a Goodwill employee stole the items and sold them to Jade that commenter sounds unhinged, but sadly now all their comments appear to be coming from different people Im a longtime reseller and I follow numerous reseller accounts. As a Fashion Institute of Technology student in 2010, Bernstein began shooting and blogging about New York City street style, posting to the then-nascent social media platform Instagram. In 2018, she came under fire when the popular Instagram account Diet Prada called out her jewelry line with LuLu DK, saying she had copied the designs from various other brands most notably, one particular pendant necklace from the jewelry brand Foundrae. Bernstein eventually amended her Instagram caption. ", Chikwenengere said WeWoreWhat's new maxi dress was "identical" to her design and called herself "the latest victim of @weworewhat and Danielle Bernstein's crusade against small designers. While Bernstein has one of the most successful style blogger stories to come out of the mid-aughts, the macro influencer's extensive and impressive resume did not grant her immunity from the reckoning that has confronted all facets of the fashion world over the past 18 months. Im beginning to think that vile commenter on the article is actually Danielle. On TikTok, however, shes mostly known as the influencer who steals design ideas from small creators. In 2016, Bernstein launched a line of overalls called Second Skin Overalls, a direct-to-consumer brand. Eight people on what President Bidens loan-forgiveness plan would mean for them. Blogger Weworewhats team accidentally donated some of her unreleased samples to Goodwill, and a well known Poshmark reseller (@fashionwithouttrashin) unknowingly purchased and posted the samples for sale. In a period of 10 years since she started her business, Danielle claimed of having four boyfriends. She thought that blogging would land her gigs as an event planner, but she was wrong. Bernstein didn't immediately respond to Insider's request for comment. Bernstein says that Macys offered her a very generous deal to sign on for a second year of exclusivity, but she turned it down to be able take full control and sell the brand through her own website and others. The Long Island native got her start in the industry . Chatting With Every Influencer's Worst Nightmare: An Instagram Critic. The fashion blogger cum influencer Danielle Bernstein stands at a towering height of 5 feet 11 inches (1.80 meters) while she weighed close to 58 kilograms (127 lbs) at the time of this writing. Brittany Talarico is PEOPLE's Deputy Style Director, where she oversees the brand's digital Style and Beauty coverage. The account posted a series of side-by-side photos comparing the Bernstein's line with pieces from Foundrae, Retrouva, Bondeye Jewelry, and Tiffany & Co. Foundrae, founded by Beth Bugdaycay, weighed in in a since-deleted Instagram post. What is going on? Danielle Bernstein, the controversial founder of the brand WeWoreWhat, recently joined TikTok. Top 3 Results for Aaron Baum in PA. 1. Whereas, Danielle broke her silence against the accusation stating it as false and unwarranted. Danielle Bernstein (born May 28, 1992) is an American fashion designer and the founder of the fashion blog and brand WeWoreWhat, which she started when she was a sophomore in college. She also proposed the way we could settle all of this and I accepted as I felt it was fair, even generous. She stated that she had symptoms, but that her boyfriend was asymptomatic and all the people around her had tested negative for the virus. BACK TO WORK! This is incredibly fair and I wish we both had come to this conclusion or something like it before all of this escalated. From the amount of times she posts in a day to the number of projects she takes on, its no doubt she works hard. "She's got some explaining to do," Whitney said. Fashion influencer, WeWoreWhat founder and New York Times-bestselling author Danielle Bernstein continues to be the talk of the internet. Have you felt the pressure to embrace a less curated approach to social media? She joined PEOPLE from Cosmopolitan in 2013, where she was an Associate Editor. Danielle contacted her and asked her to take them down, and offered payment. Cancel culture is undeniably toxic. Her post circulated on Twitter days later. Canceled meetings to do so, That she agreed to swap all the pieces she wants Jade to give her back for pieces from the current collection (it sounds like piece for piece). I dont think followers set the expectations because they have no control over how clear an influencer edits their skin to be, how much cellulite or stretch marks they wipe away, how their abs are made defined, etc. She's friends with the betches team. I was just never aware that it would happen to me so quickly.". Drama Ensued", "Danielle Bernstein's New Overalls Line Made $70,000 in 3 Hours", "Danielle Bernstein, Onia Make It Official With Licensing Deal", "6 Questions For: Fashion Influencer Danielle Bernstein", "Danielle Bernstein Gets Real About Money And The Power of Influence", "Influencer whose summer socializing sparked backlash contracts COVID", "Danielle Bernstein of We Wore What Partners With Onia", "Onia Continues Partnership With Danielle Bernstein", "How WeWoreWhat's Danielle Bernstein Sold Nearly $2 million in Swimwear in 12 Hours", "Danielle Bernstein, Joe's Jeans Reunite After Successful Collaboration", "EXCLUSIVE: Danielle Bernstein's We Wore What Launches Activewear Collection", "Venture capitalists 'like and subscribe' to influencers", "Danielle Bernstein Launches Global Creators Community", "First Look: Danielle Bernstein Brings Eponymous Label to Macy's", "Tyler Haney Talks OV Exit, Danielle Bernstein Macy's Collab Soars", "WeWoreWhat's Summer New Arrivals at Macy's Are Totally Instagrammable and Selling Out Fast", "WeWoreWhat's Danielle Bernstein Is Releasing Her First BookAnd It's Not Just About Style", "Business Books - Best Sellers - The New York Times", "About the Best Sellers - The New York Times", "Danielle Bernstein Is Using Her Massive Platform To Help Others", "Inside the SoHo Home of Influencer Danielle Bernstein", "My Space | Danielle Bernstein | est living", "Danielle Bernstein Is Launching a WeWoreWhat Credit Card", "Lingerie Store Claims Influencer Danielle Bernstein Stole Their Design", https://en.wikipedia.org/w/index.php?title=Danielle_Bernstein&oldid=1137894195, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 6 February 2023, at 23:52. The result? I think there will always be haters. It's the only user who's not pointing out what a shitty article this is. We've been able to donate hundreds of thousands of dollars to organizations like The River Fund, The Ali Forney Center, and the Food Bank of New York. This site is protected by reCAPTCHA and the Google, This password will be used to sign into all, Photo: Anna Webber/Getty Images for Lindt, TikTok Joins Together in Roasting Controversial Influencer, 39 Pairs of Sneakers to Upgrade Your Wardrobe, Im On the Hunt for the Best Sunscreens Without a White Cast, Nobody Wants to Perform at King Charless Big Party. Aaron Baum Tag Archive. The relationship between the two ended soon after without any heads up on the reason behind it. Terms of Service apply. [6], In 2011, Bernstein started WeWoreWhat as a street-style photographer, which soon after transitioned into a personal-style blog, as her Instagram account @WeWoreWhat gained popularity. Theres no update on this mess of lawsuits, but it has further tarnished Bernsteins reputation. For those of you who are unaware, Danielle Bernstein is more widely known as @WeWoreWhat, a handle which I personally will never understand (Is this the royal we? photo 1 shows how much there is to do! At only 25, Danielle appeared on Forbes 30 under 30 list. And it's been super helpful to be putting out that positive message all the time, and to keep on moving forward, and to receive that positivity right back. Do you think that a majority of people still dont realize how heavily Photoshopped most Instagram photos are?While Im not sure what the majority know, I have gotten several messages from girls saying they had no idea Danielle Photoshopped her images. [11] Because of the success of their collaboration, in 2019, she launched her own swimwear line with Onia as her partners. Danielle Bernstein is leaving Macy's. The WeWoreWhat influencer has chosen to take control of her affordable namesake brandfirst sold at Macy's last year, reportedly amassing over $13 million in sales. Although these gained traction on the Gen-Zflooded app, Bernsteins controversies began way before the dawn of TikTok. I made the decision to bring Danielle Bernstein in-house in order to have more quality control, more direct access to my customers and customer service, to really bring both my brands under one roof and to introduce Danielle Bernstein to more retailers, Bernstein told Forbes, saying she terminated the partnership. All I do is post. Also people going through much more severe symptoms at home than what Im experiencing. In early-Sept 2020, Danielle shared she tested positive for COVID-19. All rights reserved. "Why am I sharing this now? Privacy Policy and Entertainment. Getting into her relationship, Danielle Bernstein has been dating for a while. When she and her boyfriend decided to move in together this past yearinto a SoHo loftthey knew they wanted something "that really felt unique from New York City.". But as her fashion career has taken off, so have the controversies surrounding her. One can explore Aaron Baum on his Instagram @baumaaron and compare the similarities between Bernstein's mystery boyfriend and Baum. Aaron Baum has got similar looks as Danielle Bernstein's boyfriend. Moe Assist is the first product-management and payments tool specifically geared for an influencer's workflow, created by an influencer. Both Sides of a Breakup: She Didnt Tell Her Family She Was Dating a Woman, At Bottega Veneta, Characters You May Know. I tried that a lot during the pandemic, and I found it not to be helpful. THE MEETING Danielle and I were able to agree that we would meet and speak woman to woman without lawyers as we felt we could resolve this between us. People are smarter than that, and they see what she's doing.". [Our products] dont look similar to other things out there. At first, I found it hard to relate to the Gen Z audience, but I worked to build relationships with my colleagues and friends of that age group. Several accusations were made against her, and the most common was she stole ideas from indie businesses. In her May 2020 autobiography,This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City,Danielle detailed a crushing heartbreak and her love for a good party. We've been able to, through the exposure and partnership, keep dozens and dozens of small businesses afloat, especially during the pandemic, by promoting them through our platforms and helping them even further once they're part of the WeGaveWhat community. Doesn't not sound reasonable, because someone needs to take the photos after all, right?). And as of 2020, Bernstein has similarly leveraged her loyal following to raise fundsabout $100,000 to-datefor charitable organizations like the River Fund and Food Bank For New York City through her nonprofit WeGaveWhat. Bernstein, in her bedroom, wears a blazer and pants from her own We Wore What collection. Edward Berthelot/Getty Images. In response to the backlash, Bernstein posted a tearful video on her Instagram story insisting that the line was inspired by her late grandfather, rather than other brands. In 2017, she made Forbes' "30 under 30" list and said she earned "upwards of seven figures" the year prior. The artist, a Ferragamo muse, chats about fashion, femininity, and new music. The WNBA star got a standing ovation and called for the return of other detainees. At only 25, Danielle appeared on Forbes' 30 under 30 list. As a millennial entrepreneur, how have you been trying to connect with Gen Z on platforms like TikTok? While the comments remain hidden, TikTok has continued to find ways to express displeasure with the influencers presence on the app. [15], In the fall of 2019, Bernstein launched a tech company named Moe Assist, after her longtime intern-turned-assistant Moe Paretti. There was an account called @wephotoshoppedwhat that used to post side by sides, exposing her. No, I don't feel the need to do that. Unlike a lot of women, she is probably quite secure within herself to be able to post such photos. Glad she's getting her karma. Or is she secretly a twin with. As a designer, you dream about finding these clients that are deeply in sync with your own aesthetic. We wanted to create spaces that wouldnt always look the same in every shot. Formerly of Marcus & Millichap, investment professional Aaron Baum joined forces with former Honigman LLP partner Jason Fisher to launch One Family Property Real Estate (OFP). Blogging was the key to starting her fashion empire. She is the first blogger and influencer to have a product collaboration with the company, and it led to a second collaboration with them that had added styles. Whitney told Business Insider that Bernstein bought one of her skirts in 2017 and wore it to Paris Fashion Week. In a period of 10 years since she started her business, Danielle claimed of having four boyfriends. ", Bernstein responded to Chikwenengere's accusations on herInstagram story, saying she "absolutely did not" steal her designs and explaining that "there will always be something" that people "can say looks similar.". The pair also discussed how important it would be to create a space that was not only a respite from the chaos that can be New York City but also the cluttered life of a social media influencer. That's really what I've been focusing on, and what I feel like the future of the creator economy is all about. "It crosses the line.". According to theaccount, Bernstein reached out to Second Wind and its creator Karen Perez on Instagram and asked for samples on June 29, and then again on July 2 to say she was also releasing masks with detachable chains. A source told Page Six that Bernstein was seen partying maskless in the Hamptons with around 35 to 40 people, and an Instagram page called @wedonttakecovidseriouslywhat criticized her for her behavior. Just this past October, one of the copyright allegations turned into a full-fledged lawsuit when Bernstein sued the lingerie brand the Great Eros. Being born into wealth, she never had to struggle to make ends meet. Bernstein, who has 2.5 million followers online, was accused of copying a COVID-19 mask by indie brand Second Wind earlier this year. Its good to know so many people see it too. Apart from launching her own lines, Danielle has collaborated with established brands such as Chanel. 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