The 9-acre (36,000m2) parcel was a remnant of a 19th-century estate owned by the Hopkins family. (5) I'm not surprised. Dad wrote to a friend shortly after buying a failing magazine in 1928, only a year before the Depression, "The Sunset deal, of course, is a gamble." Sunset magazines future uncertain as drop in ads during coronavirus leads to layoffs, Coronavirus in the Bay Area: The key events unfolding on March 24, Sunset magazines famed gardens rise again in Sonoma. In 1964, a new Desert edition was added for the more arid Southwest. SUNSET may receive compensation for some links to products and services on this website. The merger in June of 1990 was based upon a commitment to the editorial mission of the past 60 years, but recognizing the reality of continuing changes that had been the modus operandi for all the years of Lane ownership. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. [9], The publishers announced their ambitions in the December 1914 issue; among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover the impacts of war and the opening of the Panama Canal on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the PanamaPacific International Exposition; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography.[11]. Sunset magazine is based in Oakland, California. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'remodelormove_com-leader-4','ezslot_21',165,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-4-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'remodelormove_com-leader-4','ezslot_22',165,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-4-0_1');.leader-4-multi-165{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:250px;padding:0;text-align:center!important}The colors of the sunset can vary depending on the time of day, time of year, and atmospheric conditions. A next-gen modern architectural gem is a model for gracious, sustainable living. Yes, Sunset magazine is still published and available for readers. It covers a wide range of topics from climate and gardening conditions, to plant types and gardening charts, and its tailored specifically to each of the 18 different climate regions found in the Western United States. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Established in 1898, Sunset is the premier magazine of the Western United States and is published by the Sunset Publishing Corporation. And, at times, a few of these regional differences created a special challenge of survival for Sunset, unique in the history of successful magazines--granted that all have had their own rocky road and certainly with the relatively few magazines still being published that exceed Sunset's longevity of uninterrupted publication. In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. The Philosophy comes to an end. Sunset Magazine: A Century of Western Living, by L. W. Bill Lane, Jr., Former Publisher of Sunset Magazine, Stanford Class of 42, Originally published in 1998 on Stanford Libraries' web site and in Sunset Magazine: A Century of Western Living 1898 - 1998. spanning 1978 when she started as an editorial assistant at Dolly magazine to 2017 when she became host of The Project. (6) Older issues, back to the first issue, have always been valuable resources, especially for editors in researching anniversary issues and articles up through this centennial year. (4) The American Magazine, MPA & American Society of Magazine Editors (1991). Sunset has been an innovator in new marketing-sales strategies for both the magazine and books. Ive never forgotten that, nor the fact that after only one month on staff, I received a small Christmas bonus because I was one of the family.. The current editor-in-chief of Sunset magazine is Bobbi Mahal. Also, our research made us aware of the benefits of increasing response to advertisers, especially those with coupon or bound-in reply requests, which were often acted upon weeks, months, or even years after the issue was first published. With most successful endeavors, for humans as well as organizations, there is a recognizable life span of achievement and distinction, in addition to whatever other ways success is measured. [7] After sale of the magazine to Regent, Sunset launched a round of personnel cuts, leaving it with fewer than 20 employees, a mere one-fifth of its staff just five years previously. As Dr. Tomas Jaehn points out in his essay, "Four Eras: Changes of Ownership," changes to the editorial mission and marketing objectives did not take place to the same extent in the 1990 change of ownership as had prevailed in 1914 and 1928, because Time Warner, as it announced, was eager to continue many of the profitable values already in place. I hope the new corporate ownership takes a look at the Lanes model and can save this beloved Californian institution. High above Berkeley, a model of urban floraculture blooms. Copyright 2023 S Media International Corporation. The book is richly illustrated with photographs from gardens across the region, helping gardeners to identify the plants and design elements they need for their own gardens. We did not want nor sell "pass along" readership figures to advertisers, including Sunset Books. In the midst of the battle for the prime consumers, Sunset published several issues over 300 pages--340 pages in April 1960, which was the maximum capacity of the presses at the time--and many in the 200-plus range. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Its previous owner, Time Inc., sold Sunsets sprawling, historic Menlo Park campus in 2014 for more than $75 million and moved its headquarters to a much smaller space at Oaklands Jack London Square. It also produces a variety of digital content, from meal planning tools to interactive maps, making Sunset an excellent resource for readers who love the American West. Image courtesy of Atlas. But it won't last long. Fiction and poetry became more ambitious, featuring authors such as Jack London,[7] Dashiell Hammett, Mary Austin, and evangelist Aimee Semple McPherson. Peaches Young Girls Adult Photo Magazine. While Mel and I finished high school, our parents rented an apartment and bought Quail Hollow Ranch in the Santa Cruz Mountains. Poetry featuring railroad themes and a later string of short stories in which characters swapped tall tales, always aboard a train, also highlighted travel by rail. SUNSET is a registered trademark of S Media International Corporation. Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." Don't miss an issue of your favorite magazine! Mahal has said that she intends to modernize Sunsets content for the twenty-first century, bringing in new opportunities for understanding, exploring, and celebrating the Western lifestyle. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. Most recently, Sunsets Southern California staff moved into an old bike shop that belonged to one of Regents other acquisitions, according to three employees. Yes, Sunset magazine is still in existence and going strong! Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. Yes, Sunset magazine is a monthly magazine. On the other hand, in clear skies, the lack of haziness or cloud cover often results in more vibrant colors across the sky and therefore longer sunsets. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. Editors fulfill that editorial mission, starting a chain reaction to attract and hold readers. Over the years I never missed an issue of the magazine, I bought Sunset books, and I visited Menlo Park more than once. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. Even if youve never camped; even if youve never wanted to camp, Rue Mapp is going to make you love it. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. This seems to be a perfect example of how publishing is going. JavaScript seems to be disabled in your browser. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazine's headquarters in Menlo Park, Calif., was a temple. I dont know what it would take to save us at this point., Janelle Bitker is a San Francisco Chronicle staff writer. The first priority of regional editions was editorial. What happens when I delete my Shein account? [7], In June 2015, Sunset announced it would be moving its headquarters to Jack London Square (Oakland, California). What better way to tour Oahu than like a James Beard Award-winning chef? Next came a message from Sunset's publishers: "This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 18th, this Emergency Edition will be the only issue of the magazine for the month of May. The priceless stock of drawing, photographs and engravings was burned. In one day the accumulation and accomplishment of years were swept away". Your order is processed by magsstore.com within 24 hrs of receipt of the order and the money and all order details are shared with the respective publisher. My subscription expires 09/01/2026. The uniquely Western regional and socio-economic conditions have given impetus to the evolution of prominent demographics that have further set the West apart from the rest of the U.S.: higher per capita levels of education, income, home and car ownership, passports, etc. We wanted Sunset to remain in the households of primary readers. Drawing on his experience from the East Coast-serving Better Homes and Gardens, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. [16], Lane Publishing, including Sunset Magazine and books, was sold to Time Warner in 1990, and the company was renamed Sunset Publishing Corporation. Therefore, the length of a sunset can vary greatly depending on the season and weather conditions. Copyright 2023 S Media International Corporation. Steal some ideas for your next home decorating project. Welcome to customer service for the Sunset Shop! 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